Tourism Business Improvement District

The Parking and Business Improvement Area Law of 1989 (Section 36500 et. seq., of the California Streets and Highways Code) authorizes cities to establish business improvement areas to promote tourism. Formed through a public-private partnership and in accordance with the Parking and Business Improvement Area Law of 1989, the City of Twentynine Palms established the Twentynine Palms Tourism Business Improvement District (TBID),in October 2017.
 
Branded as Visit 29 Palms, the TBID goals and objectives are to promote tourism to Twentynine Palms and drive overnight room demand through creative and targeted marketing activities and initiatives. The TBID is funded by fees generated by a 1.5% self-assessed tourism fee that is levied and collected form all hotels, motels, RV resorts, short-term vacation rentals, and any other business providing transient occupancy and subject to the City's Transient Occupancy Tax (9%) within the boundaries of the City. 
 
The City of Twentynine Palms' TBID is administered and managed by a 5-member Advisory Board made up of lodging owners and operators whose members are appointed by City Council. The TBID Advisory Board oversees the development and implementation of an annual tourism marketing plan and budget and provides strategic guidance and direction to TBID staff. 
 
 
 
 
The current TBID Advisory Board members, as appointed by City Council, are:
 
 
Rakesh Mehta, SureStay by Best Western - Chair
Heidi Grunt, Historic Inns of Twentynine Palms - Vice Chair
Patricia Knight, VHR Management - Boardmember
Maria Madrid, Holiday Inn Express & Suites - Boardmember
Ashton Ramsey, of Ramsey 29 - Boardmember
 
Breanne Dusastre - TBID Marketing Director 
 
The TBID Advisory Board meets on the third Thursday, every other month at 3:30 p.m. in the Council Chambers at City Hall (6136 Adobe Road). For more information, call (760) 367-6799. TBID Advisory Board meetings are open to the public. 
 
 
The Advisory Board is required to submit an annual report to City Council, which includes a budget for operations and identification of marketing efforts to be undertaken by the TBID for the ensuing fiscal year. Activities funded by the levy of assessments would generally include marketing programs to promote Twentynine Palms as an overnight tourism destination, including marketing, advertising, public relations, and other related activities as determined by the Advisory Board. The City Manager is authorized to make expenditures consistent with the annual budget approved by the Advisory Board and City Council.  
 
Click the PDF links below to view the TBID Tourism Marketing Plans and Budgets: